Photo: Stephan Horch, Adilette, 2021.
Those who bring a bag of self-collected plastic waste will receive a designer lamp in exchange. With this incentive, the PURESGOLD exhibition draws attention to itself and its important cause. On 12 September 2021 (2 p.m.), the pop-up exhibition organised by the Clean River Project e.V. opens with a grand vernissage at the Neue Schule für Fotografie in Berlin-Mitte. It is about a campaign to raise awareness in dealing with the valuable resource plastic. On 11 September, a CleanUp event will take place on the Landwehrkanal. Until 26 September, the exhibition and its activities will draw attention to the fact that plastic can be “pure gold”.
A radical rethink is needed to tackle the plastic crisis: Away from the throwaway culture that threatens our ecosystems, towards environmentally conscious consumption and sustainable action. Because plastic does not belong in nature. The exhibition communicates this problem on three levels: Visual – with the help of Stephan Horch’s photographic art, which puts rubbish collected in the river in a new light. Practical – through plastic recycling demonstrations that transform plastic waste into designer lamps. And educational – with answers to questions about the circular economy, plastic waste and sustainable transformation.
In this context, PURESGOLD wants to raise awareness about the shortcomings of the circular economy and change the perception of plastic as a raw material. On-site demonstrations will show how plastic recycling works: Plastic waste is given a new lease of life with shredders, injection moulding machines and moulds.
The result is unique designer lamps made of PP (polypropylene).
As part of the exhibition, visitors have the opportunity to bring their own collected plastic and be rewarded with the recycled designer lamps.
Only if the use of plastics is rethought, industry reduces production and more conscious action is taken, can major environmental damage, especially in rivers and seas, be prevented. As an environmental, art and educational project, the Clean River Project e.V. campaigns nationwide for clean rivers and seas.
The Clean River Project is a multi-award-winning environmental, art and educational project that campaigns for clean rivers and seas nationwide and aims to reduce plastic waste pollution by raising awareness and actively cleaning up waterways. The heart of the project is the creative staging of the plastic waste collected while paddling. The photographic artworks are presented in exhibitions and offer a moving introduction to the current topic.
In addition, the Clean River Project holds lectures, organises school projects and CleanUp events. The goal is to make as many people as possible aware of the problem of plastic waste pollution in the waters and to change something together.
PURESGOLD | Pop up Exhibition – Neue Schule für Fotografie
WHERE? Neue Schule für Fotografie, Brunnenstraße 188, 10119 Berlin-Mitte
WHEN? Sunday, 12 to Sunday, 26 September 2021
Vernissage: Sunday, 12 September 2021, 2 pm
CleanUp Event: Saturday, 11 September 2021, 11 am – 4 pm at the Landwehr Canal
Instagram @cleanriverproject (all exhibition themes and content)