Unseen Amsterdam | 26.03.-29.03.2026
Unseen Amsterdam focuses on the latest developments in contemporary photography and presents both emerging and established artists who are pushing the boundaries of the medium. The aim is to bring the international photography community together to discuss the future of photography and promote new and diverse approaches to the medium. There is a special focus on promoting new talent and showing previously unseen works. The fair will take place from March 26 to 29, 2026.
Special features:
From 2026, Unseen will be organized as part of Art Rotterdam, creating synergy between the two events and increasing the reach of both fairs. Unseen is known for its high curatorial standards and intimate atmosphere. It places emphasis on presenting debut works and pieces that have never been shown before. The program is often supplemented by panel discussions, lectures, and on-site projects that address current topics in photography. Formats such as “Unbound,” which explore the intersection between photography and other art forms such as installation, sculpture, or video art, are also a recurring element.
Target audience:
The fair is aimed at an international audience of photography enthusiasts, collectors, curators, gallery owners, and art professionals. It appeals to both established buyers looking to expand their collections and new collectors interested in the latest trends and emerging talent in contemporary photography.
History:
Unseen Amsterdam was founded in 2012 and has since become an important annual event in the international photography calendar. From the outset, the fair has focused on showcasing new photographic art and emerging talent. The collaboration with Art Rotterdam from 2026 marks a new step in its development and aims to further strengthen its position as a central platform for photography.
Location and date:
- Location: Rotterdam Ahoy (as part of Art Rotterdam), Rotterdam, Netherlands
- Date: March 26 to 29, 2026
Abb. oben: Unseen Amsterdam 2025 location, NDSM Loods, Photo: Set Vexy.
