From nude model to art dealer: a Berlin gallery owner and her concept in a strongly changing art market.
Nathalie Crivelli (born in Zurich, 1984) is a five-language native, holds a Magna-cum-Laude Bachelor in Corporate Communication and a Summa-cum-Laude Master in Management. After professional experience in the event and financial sector as well as a bourgeois overkill in her Swiss homeland, she entered the art scene in 2014 as a nude model. She has been living in Berlin under the stage name LUCKY since 2016.
Soon Natalie Crivelli had the idea to continue her management and communication skills by marketing artists with whom she worked as a muse. She also studied art history and management in the art market at the Freie Universität Berlin. Since 2018 she has been working as an independent gallery owner. Her strategic focus is on a pop-up gallery model, collaborations, and instagram marketing.
“As a gallery owner, it is no longer enough today to rent premises, hang art on the walls and wait for collectors. You have to be geographically flexible and network with cross-industry partners as part of the event marketing principle. My segment is the millennials, and you have to be able to pick them up online, e.g. on Instagram, with exciting content. The obsolete idea that art is something closed and elitist is completely incomprehensible to me. And why shouldn’t cool, progressive art also be associated with an entertaining experience?”
Natalie Crivelli about her gallery concept
Crivelli realized this concept for the first time in September 2018: under the label LUCKY GALLERY she organized a one-month pop-up exhibition in Berlin-Mitte. The first sale went to a couple of tourists from Beverly Hills, who strolled past when she had her body painted by the bodypaint artist and “Skin City” TV star Robin Slonina from Las Vegas as an Instagram action.
The Swiss gallerist invites to a new Vernissage on January 19th 2019
The gallery owner is organizing her next exhibition in cooperation with the Music & Lifestyle Hotel Nhow in Berlin-Friedrichshain, in whose in-house gallery she is presenting artists from Paris, Chicago, Bangkok, Berlin and Sydney at various events. On January 19th, 2019, Crivelli invites you to one of Berlin’s hippest hotels, directly on the Spree, with DJs, special guests, performances, drinks sponsored by Vodka23 and of course international progressive art.
Participating artists: Virut Panchabuse (Bangkok), Brad Robson (Sydney), Robin Barcus Slonina (Chicago), Dennis Wisnia (Hanover), RS Artist (Paris) und Chstisto Daskaltsis (Duesseldorf).
More here: http://luckygallery.de/.
Program Preview:
- 7 to 9 pm: Live-Bodypaint by Robin Slonina.
- 9:30 pm: Auction of three exclusive vodka bottles, decorated and signed by pop-artist “RS Artist” from Paris. The money will be donated to PETA.
- From 10 pm: Party with the finest sound by DJ Soyr.
- The evening will be moderated by a VERY Special Guest. So much can be revealed: he is blue, has long ears, a stumpy tail and is VERY evil!
Vernissage: Saturday, January 19th 2019, from 7 pm
WHERE?
LUCKY GALLERY at Nhow Hotel
Stralauer Allee 3
10245 Berlin-Friedrichshain
nathalie@luckygallery.de
www.luckygallery.de
