Hardly any other epoch in art history has as many names as Art Nouveau: in French “Art nouveau”, in English “Modern Style”, in Italian “Stile Floreale”. However different the names and interpretations may be, they describe the same characteristic style of this epoch. Aesthetic forms, decorative lines and floral ornaments show man in harmony with nature. Art entered everyday life through posters in public spaces. Thus, in the large cities, the streets and boulevards were transformed into open-air art exhibitions.
Fig. above: Alfons Mucha, Bières de la Meuse, c. 1897, Photo: Sven Adelaide, Landesmuseum für Kunst und Kulturgeschichte Oldenburg.
With around 100 Art Nouveau posters, the State Museum of Art and Cultural History will create its own boulevard. The exhibition “Grands Boulevards – Poster Art of Art Nouveau” will be on display in Oldenburg Castle from 22 October 2022 to 22 January 2023.
On display is a unique collection of posters from France, Germany, England, the Netherlands, Italy, Switzerland and Austria. The entire spectrum of poster art of the time is presented here – be it advertising for consumer goods, exhibitions or theatre performances. Visitors are invited on a walk through the history of Art Nouveau posters. In the process, they get to know the works of famous artists such as Alfons Mucha, Eugène Grasset and Thomas Theodor Heine.
Most of the posters come from a private collection of the Oldenburg architect Adolf Rauchheld, who donated them to the Landesmuseum Oldenburg in 1924.
Oldenburger Schloss, Schlossplatz 1, 26122 Oldenburg
Saturday, 22 October 2022 until Sunday, 22 January 2023
Press conference: Thursday, 20 October 2022, 11 a.m., Oldenburg Castle
Exhibition opening: Friday, 21 October 2022, 6:30 pm, Oldenburg Castle
Admission: 9 euros, reduced 6 euros